PLP | The Practice Launch Pad

Event Speakers

Dr. Chris Green

In the world of business, numbers speak volumes, and this is certainly true for the financial success of a dental practice. Dr. Chris Green has achieved significant success. In less than 5 years, his practice has generated an impressive 4.6 million in annual revenue. They continue to see nearly 125 new patients a month and practice overhead is 40%. His dedication to his profession has made him a leader in revenue growth, retaining a loyal patient base, and project management.

Steve Steinbrunner

Steve Steinbrunner brings over 25 years of dental industry business experience to Provide, a leader in dental industry finance. An award-winning leader for Patterson Dental Supply and Henry Schein, Steve developed expertise in dental office technology, design, and profitability. Steve is a Certified Negotiation Expert (CNE) and former practice broker, appraising and selling independent dental practices for a leading dental accounting firm. At Provide, Steve leads their finance division in the western states, helping independent dentists build startups, expand, buy real estate, relocate, or build ground up.

Laura Maly

Behind the start-up culture, ping-pong table and beer fridge, you’ll find culture-maker and entrepreneur Laura Maly, the Co-Founder of Wonderist Agency. For the last 11 years, she’s been helping dentists generate new patients through marketing and growing Wonderist into one of the largest privately-owned dental marketing agencies with her husband and business partner, Michael Anderson. With a team of 57 in sunny San Diego, culture is at the heart of everything Wonderist Agency does and you can see it through the many accolades they’ve received including the Inc 5000 (2020, ‘21, ‘22, ‘23), San Diego’s Best Places to Work (2018, ‘21, ‘22, ‘23) and San Diego’s Fastest Growing Private Companies (2020, ‘21, ‘22, ‘23). When Laura isn’t working or on the road commanding an audience of dentists from the stage, you’ll find her with her three balls of energy masquerading as children (Wilder, Shiloh and Francie), boating, reading, drinking wine and coffee, or dedicating her time to the San Diego County Dental Foundation, where she sits on the Board of Directors. She loves to meet people- come introduce yourself and tell her what you’re working on, where you’retraveling or what you’ve been up to!

Stephen Strecker

Founder and President of Tower Realty Partners, helps healthcare professionals maximize their position in the real estate market. Stephen understands the doctor’s main priority is serving their patients, leaving the real estate transaction as an afterthought, where landlords can often take advantage. This can ultimately leave the clinician at a significant disadvantage in lease or purchase negotiations, and can result in overpaying by several hundred thousand dollars.

Dr. Eric Appelsies

Dr. Eric Appelsies, a dedicated dentist with a passion for innovation, is the visionary behind Ordo. With experience in founding and running two successful dental practices, Dr. Appelsies has always been committed to improving the efficiency and effectiveness of dental care. Driven by a desire to streamline the ordering process and save valuable time for himself and his fellow dentists, Dr. Appelsies set out to create Ordo. His vision was to build a platform that simplifies inventory management by automatically finding the best price from various vendors, tracking budgets, and organizing dental supply categories. Ordo not only helps dentists save hours of time but also significantly reduces monthly expenses.